Should Sports “Reporters” Endorse Products?

ESPN sideline reporter Erin Andrews signs deal with Reebok
By Chris Chase

Reebok is turning to America’s favorite sideline reporter to help endorse the company’s ZigTech line of sneakers and apparel. Erin Andrews signed a deal this week with the manufacturer to appear in print and television advertisements for the gear. The company released the first photos on Friday.

Other ZigTech line include Peyton Manning, John Wall, Sidney Crosby and Chad Ochocinco. Andrews is the first female to endorse the line, which either speaks to her tremendous popularity or the dearth of famous American female athletes. It’s a fine pairing, but you’ll notice that the male names listed above all play sports. Andrews reports on them.

Read More at Yahoo Sports

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