Couric’s Future Questioned at CBS

New York Magazine

This past spring, CBS News president Sean McManus and executive vice-president Paul Friedman discussed whether to try to bring an end to what may be the last great experiment in network news: Katie Couric, anchorwoman. Though her reported $15 million annual contract is not up until next June, one idea that was floated was for CBS to buy out the remainder of Couric’s contract this September and put in someone new this fall, according to people familiar with the conversation.

And Couric herself sees the media writing on the wall. Her next act in TV will likely be part of a larger media brand she hopes to build around content she creates. Television will be an important platform, but Couric over the past year has aggressively sought to establish herself online, through a weekly web interview show and frequent Twitter updates. One thought is that she would create her own production company. READ MORE at NYMag.com

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