How to fix CNN

By: Michael Calderone, Politicio
March 31, 2010 05:33 PM EDT

The future of CNN, never exactly bright the past couple of years, suddenly looked dire this week when ratings came out showing a 40 percent decline in prime-time viewers since 2009… So is it time for a radical rethinking of “the most trusted name in news,” the network of Larry King, Anderson Cooper, Campbell Brown and Wolf Blitzer? We asked a dozen or so prominent media watchers, former industry executives and CNN personalities for their recommendations.  Their near consensus: It has to change, get more personality, no longer be — as one media critic called it — “the view from nowhere.”  READ MORE at Politico.com

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