Reuters Doesn’t Want Its Reporters Breaking News on Twitter

Published on The Wrap (http://www.thewrap.com)
March 11, 2010, 1:04PM PST
By: Dylan Stableford

Reuters published an updated set of social media guidelines for its staffers this week. In them, the news and wire service detailed what it expects from its journalists who operate Twitter accounts that are straddling the increasingly muddy line between personal and professional.  The entire set of guidelines – which you can read here — give a fascinating glimpse into a major media company — like plenty of others — struggling with how to police the social part of social media. A must read, if you’re into that sort of thing.

Here are some of the key highlights:

>> The advent of social media does not change your relationship with the company that employs you — do not use social media to embarrass or disparage Thomson Reuters. Our company’s brands are important; so, too, is your personal brand. Think carefully about how what you do reflects upon you as a professional and upon us as an employer of professionals.”

>> The distinction between the private and the professional has largely broken down online and you should assume that your professional and personal social media activity will be treated as one no matter how hard you try to keep them separate. You should also be aware that even if you make use of privacy settings, anything you post on a social media site may be made public.

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